2013-2014 Annual Report
A Message from the Executive Director
The Association for Middle Level Education (AMLE) enjoyed a landmark year in 2013–2014. With the implementation of a rebrand initiative, the association saw some of the greatest changes in its history. In 2011, AMLE members voted to approve a name change, and plans were set in motion to update the logo and messaging through a rebrand effort that would allow us to seize the opportunity to reach more educators and reposition the association for future growth. A rebrand effort requires review of your association's objectives, outreach to stakeholders to solicit feedback, and determination of future goals. Here's what we accomplished:
We reinvented our magazine. With a new name and increased frequency from 4 to 9 issues per year, AMLE Magazine has an increased focus on the association's name and improved access to great content.
We retooled our membership. A free, Associate membership brings educators access to bi-monthly newsletters and two full issues of the magazine, while we offer our paid members customized, à la carte options.
We redesigned our website. The AMLE website is now mobile-friendly, offers interactivity and feedback opportunities for site visitors, and is packed with more free content than ever before.
We developed a clear, crisp message about who we are. AMLE helps middle grades educators reach every student, grow professionally, and create great schools.
In addition to the rebrand, we continued to offer the premium professional learning opportunities that we've come to be known for including two summer Leadership Institutes; the 40th Annual Conference for Middle Level Education in Minneapolis, Minnesota; and more than two dozen on-site professional learning experiences. With RMLE Online, Middle School Journal, books, AMLE Magazine, AMLE Newsletter, and a new webinar series, we continued to offer a wealth of best practices for teaching youth in the middle grades.
We increased our visibility through collaborations with ACT, Inc. and the People-to-People Ambassador program as well as through social media such as Twitter, Linked In, and Facebook. We spoke at the Korean National University of Education and the Middle Years of Schooling Association annual conference in Australia, and partnered with other professional and service organizations such as Schools to Watch, Let's Move Active Schools, Special Olympics Project Unify, and the National Association of Secondary School Principals.
It was indeed a banner year, and I continue to be proud to serve the members of AMLE and work with our Board of Trustees, committee members, and staff to benefit middle grades students.
William D. Waidelich, EdD, CAE