October 2012 • Volume 16 • Number 2 • Page 26
Toot Your Horn: It's a Matter of Survival
John C. Murtha
Article Description: Today, more than ever before—amidst economic turmoil and competition from charter and online schools—the neighborhood school needs to garner and maintain the support of the community. John Murtha offers some simple public relations strategies can help raise community support.
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John C. Murtha is assistant principal of Unami Middle School in Chalfont, Pennsylvania. He is part of a team of administrators working to develop and expand public relations in the Central Bucks School District. E-mail: jmurtha@cbsd.org
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