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August 2010 • Volume 14 • Number 1 • Pages 26-27

Taking the Cool Out of Tobacco

April Stutters

Article Description: A successful campaign to deter middle grades students from smoking took its cues from the worlds of advertising and adolescents. Using students' own vernacular, artwork, and peer-to-peer relationships, the campaign significantly reduced tobacco use among young adolescents.

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April Stutters is a licensed clinical social worker working for Poudre School District in Fort Collins, Colorado, as a prevention and mental health specialist. E-mail: aprils@psdschools.com
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